INCREASING SALES VOLUME THROUGH MARKETING COMMUNICATIONS IMPROVEMENT: THE CASE OF SEGAR JAYA
Bottled water is a product that has very high demand, especially in Indonesia as the country with the highest population ranked 4th in the world. The huge potential cause more than 500 companies involved in this industry, some of which are Aqua (53.80% ) as the market leader, followed by Le Minerale...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46624 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |