MARKETING STRATEGY TO INCREASE SALES OF KOPI NALAR
Kopi Nalar is a business unit engaged in the Coffee Shop located in Senopati, South Jakarta. Nowadays, Kopi Nalar has a problem related to decline in annual sales during the period 2016 - 2018. The purpose of the study are first, to determine the root cause of the problem of Kopi Nalar. Second, to a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46844 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |