PROPOSED BUSINESS STRATEGY IMPROVEMENT FOR SHARIA HOTEL (CASE STUDY RUBY SHARIA HOTEL)
Ruby Sharia Hotel is a hotel that adheres to Islamic principles. The number of guests staying at the Ruby Sharia hotel has decreased since 2018 and 2019, causing a decrease in revenue. Ruby Sharia Hotel uses a cost leadership business strategy to attract guests, but hotel activities are still tr...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/50352 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |