HOW DOES GREEN MARKETING USED IN PROMOTING ENVIRONMENTAL AWARENESS AFFECT CUSTOMER BEHAVIOUR IN INDONESIA
Environmental issues are continuously growing with the excessive use of plastics, forest burning, which in overall are leading to the existence of global warming. Organizations use green marketing as an opportunity of attracting customers' interest regarding the environmental issues that are ha...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50430 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |