PROPOSED OF PIVOT STRATEGY FOR RESTAURANT BUSINESS DURING COVID-19 PANDEMIC WITH BUSINESS MODEL CANVAS ANALYSIS; CASE STUDY DâCOLONEL HERITAGE BANDUNG
The creative economy in Indonesia contributes to GDP, reaching 7.28%, the third-largest in the world. The culinary business is the business that contributes the most to the creative economy, with a contribution ratio of up to 41.47%. Creative economy growth occurs in several regions in Indonesia,...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53026 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |