PROPOSED CONTENT MARKETING STRATEGY FOR ADDICTEA
Technological development have changed consumer behavior. Based on research conducted by ‘Think With Google’ shows that mobile phones play a role as consumers' personal consultants. As many as 98% of people search for brands or products through their mobile phones. In this case, the company&...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53199 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |