SCENARIO PLANNING FOR TELEVISION IN THE DIGITAL DISRUPTION ERA: A CASE STUDY OF ANTV
Television has been the primary medium for entertainment and information for decades, but internet presents a revolution like no others. Free-to-air Television (FTA TV) is still the most accessible medium for Indonesian population and the biggest media for advertising spending. Internet put the posi...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53678 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |