PROPOSED MARKETING STRATEGY TO TARGET CONSUMERS AT AGE SEGMENT 40 AND ABOVE (CASE OF SAYURBOX)
Indonesia’s fresh produce supply chain has been deemed problematic. The long and complicated supply chain has led to a big disparity between the prices that consumers pay and the prices that farmers receive. In response to the problem, Sayurbox emerged in 2016 to cut distribution chain shorter by h...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54452 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |