BOTTOM OF THE PYRAMID MARKETING: THE CASE STUDY OF MULTINATIONAL COMPANY COCA-COLA
COVID-19 impacted various elements of society as the income of groceries while pandemic is fallen in Cianjur. Meanwhile, in Cianjur's central market, community businesses see a decline in market visitors and are left anxious due to the rampant growth of COVID-19. These conditions also impact...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54696 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |