PROPOSED MARKETING STRATEGY IMPROVEMENT TO INCREASE THE SALES OF FULLO WAFER STICK
Fullo is a wafer stick brand from PT. Ultra Prima Abadi that has been established since year 2009. However, over the past 3 years (year 2018 to 2020) the sales have been declining although it has been supported with numerous new product launches and marketing activities. To formulate the proposed ma...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55777 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |