FACTORS BEHIND PURCHASE INTENTION OF WOMEN IN INDONESIA TOWARDS ONLINE GREEN GROCERY SHOPPING THROUGH WEBSITE PLATFORM IN THE COVID-19 PANDEMIC SITUATION: A CASE STUDY OF SAYURMOMS COMPANY
The COVID-19 pandemic has changed people’s behavior. With the increased number of patients and the uncertainty of the disease, people start to prioritize their health and stay at home as much as possible. Along with the social restrictions from the government, a lot of new online grocery stores star...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57273 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |