PROPOSED MARKETING STRATEGY FOR N219 AIRCRAFT IN DOMESTIC MARKET
In the last 5 years, the sales of the military aircraft of PTDI has been stagnant. The dependency of PTDI to the military customers’ budget makes the business more volatile and uncertain since it is strongly influenced by political situation and economy changes. To compensate the demand uncerta...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57375 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |