PROPOSED MARKETING STRATEGY TO INCREASE THE PAID SUBSCRIPTION FOR NETFLIX
The Covid-19 pandemic in the year 2020 has forced many people in various countries including Indonesia to stay at home to prevent more patients from becoming infected. For entertainment during this pandemic time, many people choose the streaming services and one of the most popular streaming service...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57664 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
