AN ANALYSIS OF BANK X S CREDIT CARD BUSINESS STRATEGY USING QSPM ( QUALITATIVE STRATEGIC PLANNING MATRIX) METHOD SUPPORTED BY AN ANALYSIS OF CREDIT CARD CONSUMERS SATISFACTION USING SERVQUAL METHOD
Abstract : <br /> <br /> <br /> <br /> <br /> Credit Card Industry in Indonesia underwent a good growth, this is supported by the number of banks issuing credit card and the increasingly improved potency of Indonesian economy. The growing credit card industries are...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/6076 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |