NEW BUSINESS STRATEGY FOR WHYTEEDENT TO REGAIN ITS MARKET SHARE IN INDONESIA
PT Hydrangea Indonesia’s Whyteedent is one of the leaders in oral care products and occupied 78.7 percent of the market in 2017. However, according to the Top Brand Index, the market share is down to 64.6 percent in April 2020. Competition becomes fiercer as consumers are exposed to many brands that...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61102 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |