STRATEGY RECOMMENDATION USING SCENARIO PLANNING FOR FOOD ADVERTISING SUPERVISION IN FACING MEDIA DIGITAL DISRUPTION
The number of digital advertising channels is expected to increase in the coming years. The increasing use of digital advertising will expand the scope of advertising surveillance and increase the risk of advertisements not meeting the requirements. Based on food advertising supervision data conduct...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63519 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |