THE PHENOMENON OF VIRTUAL INFLUENCERSâ PARASOCIAL INTERACTION ON INSTAGRAM
As time goes on, there is a new phenomenon on digital marketing called Virtual Influencer, a non-human made by Computer Generated Image (CGI) with a persona that resembles influencer behavior. In the phenomenon of digital marketing of Virtual Influencers, many brands trust virtual influencers to wor...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64498 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
