PROPOSED HONDA PCX 160 MARKETING STRATEGY TO INCREASE SALES
Indonesia is one of the biggest markets for the automotive industry. According to OICA (Organisation Internationale des Constructeurs d'Automobiles) The automotive industry in Indonesia plays an important role in the economic growth of the nation, contributing 10.16 percent of the GDP ( Gross D...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65614 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |