PROPOSED DIGITAL MARKETING STRATEGY FOR MUSLIM WOMEN’S SPORTWEAR COMPANY (CASE STUDY : XYZ ACTIVE WEAR)

PROPOSED DIGITAL MARKETING STRATEGY FOR MUSLIM WOMEN’S SPORTWEAR COMPANY (CASE STUDY : XYZ ACTIVE WEAR)

A Muslim women's sportswear company named XYZ Active Wear debuted in the end of 2020. XYZ Active Wear concentrates on selling online. XYZ Active Wear's sales were decreasing along with its lack of understanding about customer communication and digital marketing strategies. This is due to t...

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Bibliographic Details
Main Author: Wahyuningtyas, Nadhila
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/67252
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Institution: Institut Teknologi Bandung
Language: Indonesia

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