DEVELOPING MARKETING STRATEGIES FOR FROZEN FOOD INDUSTRY IN INDONESIA: A CASE STUDY OF PT. BELFOODS INDONESIA
Based on the Top Brand Index, brands that rule over the nationwide market in 2022 are Fiesta, holding more than 56,4% of the overall market; So Good, holding almost 30% of the market; lastly placed by Belfoods, holding only 12,1% of the market. This demonstrates that Belfoods is still losing market...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67769 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |