DEVELOPMENT OF CUSTOMER ENGAGEMENT MODEL ON SOCIAL COMMERCE PLATFORM BASED ON SOCIAL NETWORKING SITES (SNS)
The existence of social media can change people's daily behavior activities, including trading activities. The development of social networking sites has also encouraged e-commerce to use social media and become a new business paradigm, which is social commerce. Social commerce refers to online...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72162 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
