CUSTOMER RELATIONSHIP MANAGEMENT SUPPORTING MULTI CHANNEL
At the moment, more and more enterprises realize the importance of the CRM (Customer Relationship Management) that roles in the business to gain the customers and to retain the customers. Customers are considered as the main focus and the center of company achievement. The purpose of CRM process don...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/7492 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |