DEVELOPING EFFECTIVE MARKETING STRATEGIES FOR HERVIOLET AFTER COVID-19 PANDEMIC (A CASE STUDY)
The recent COVID-19 pandemic has limited many ethnic modern-style fashion brand’s selling and promotional activities to almost a halt. Their previous main source of income and publicity through national conventions and exhibitions, became unavailable due to pandemic policies and restrictions. These...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75546 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |