MARKETING COMMUNICATION STRATEGY TO STRENGTHEN BRAND AWARENESS: CASE OF TIKTOK SHOP IN INDONESIA
The convergence of eCommerce and social media has transformed the buying experience, giving rise to phenomena such as social commerce. This disruptive combination, as demonstrated by platforms such as TikTok Shop, provides an engaging, efficient, and dynamic eCommerce. Despite strong competition fro...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76640 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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