MARKETING COMMUNICATION STRATEGY TO STRENGTHEN BRAND AWARENESS: CASE OF TIKTOK SHOP IN INDONESIA

The convergence of eCommerce and social media has transformed the buying experience, giving rise to phenomena such as social commerce. This disruptive combination, as demonstrated by platforms such as TikTok Shop, provides an engaging, efficient, and dynamic eCommerce. Despite strong competition fro...

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Bibliographic Details
Main Author:	Khairina Azwar, Jehan
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/76640
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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