COMPARATIVE ANALYSIS OF MARKETING STRATEGY BETWEEN SMALL AND MEDIUM ENTERPRISES : A STUDY OF READY TO EATS FOOD IN BANDUNG
Bandung is famous by its culinary destination and consistsof many culinary ofsmall and medium enterprises (SME). As the consequences, the high competition among culinary small and medium enterprises in Bandung is happening. Especially in the food package industry the number of those small and medium...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78601 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |