THE IMPACT OF ONLINE TRAVEL AGENCY WEBSITE QUALITY TOWARD PURCHASE INTENTION
The adoption of internet in society and the development of purchasing behaviour that started to change from offline purchasing toward online purchasing significantly affects the growth of online businesses particularly e-commerce. In Indonesia, one of the e-commerce with postive effect from internet...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78621 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
