ANALYSIS OF USER-GENERATED CONTENT IN ONLINE DISCUSSION FORUM: CONSUMER INSIGHTS ON MAKE-TO-ORDER FOOTWEAR PRODUCT

• Main Author: Filza Azkia, Qonit
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/78759
• Institution: Institut Teknologi Bandung

For the last decade, Make-to-Order and lean manufacturing have been revolutionary that many kinds of industries are increasingly using it. More and more consumers were interested in expressing their individuality, with customization as one of the ways to express it. The use of the MTO production sys...