PERANCANGAN STRATEGI PEMASARAN BERDASARKAN TAHAP SIKLUS HIDUP PRODUK SUSU & YOGHURT BANDOENGSCHE MELK CENTRALE (BMC)
Bandoengsche Melk Centrale (BMC) is a food and beverage business owned by a West Java BUMD. BMC's main products are milk and yoghurt which have been marketed since 1928. However, sales of these products still have not reached the expected targets in 2023 and 2024. BMC's manager revealed...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83445 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |