DIGITAL CAR SHOWROOMS IN THE AUTOMOTIVE INDUSTRY: UNDERSTANDING CUSTOMER BEHAVIOUR AT PT. CARRO INDONESIA
The car market's growth in Indonesia continues to increase, as can be seen from domestic car sales, according to GAIKINDO which increased cumulatively by 41% in the first and second quarters of 2022. Advances in information technology are influencing the way consumers buy cars, with many...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83465 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |