PERANCANGAN USULAN KONSEP TAMPILAN BUKU SAINS POPULER BERDASARKAN PREFERENSI KONSUMEN DENGAN PENDEKATAN CHOICE-BASED CONJOINT ANALYSIS
PT ITB Press is a commercial venture of ITB in the field of publishing. However, book sales represent the lowest revenue-generating business for ITB Press. In terms of book types, popular science books have lower sales compared to college textbooks. This is due to ITB Press lacking sufficient inf...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83863 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |