SCENARIO PLANNING: CREATING VALUE PROPOSITION FOR MOBIUS CREDIT CARD IN THE ERA OF DIGITAL BANKING
The banking industry has undergone a profound metamorphosis, transitioning from brick-and-mortar institutions to digitally driven platforms. Propelled by technological advancements and evolving customer expectations, traditional banking models have been disrupted. The credit card industry has...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85902 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |