PROPOSED PRODUCT REQUIREMENTS TO INCREASE ADOPTION RATE OF PT XYZ CAMPAIGN MANAGEMENT SYSTEM
Social media usage across the world has increasingly aligned with the very important issue for the marketing industry. This reinforces the reason for companies to focus their marketing strategies on social media as an additional channel. The rise of social media and changes in consumer behavior have...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86651 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |