THE ROLE OF CORPORATE COMMUNICATIONS TOWARD PT FREEPORT INDONESIAâS BRANDING IN CHANGING THE PUBLIC PERCEPTIONS
PT. Freeport Indonesia is a subsidiary of Freeport-McMoRan Inc. (FCX) which has the largest copper and gold reserves in the world located in Mimika Regency, Papua. There is ongoing negotiations between the government and PT Freeport Indonesia regarding the guarantee of th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86988 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
