MEMBANGUN BRAND AWARENESS, BRAND IMAGE, BRAND ATTITUDE DAN BRAND LOYALTY KUKU BIMA ENERGI MELALUI KOMUNIKASI IKLAN TELEVISI
The objective of this research is to evaluate the effect of brand awareness, brand image, brand attitude, and brand loyalty of Kuku Bima Energi through television advertisement communication. The writer conducted this research by disseminating questionnaires to 200 respondents of Kuku Bima Energi ta...
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Main Authors: | , Tiyas Susilaningrum Hamumpuni, , Dr. Ike Janita Dewi, MBA. |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/99778/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55886 |
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Institution: | Universitas Gadjah Mada |
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