Brand Integration Practices in Mergers and Acquisitions

This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and...

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書目詳細資料
Main Authors:	Vũ, Anh Dũng, Ovidiu, I. Moisescu
格式:	Article
語言:	English
出版:	2016
主題:	brand M&As brand integration practices MNCs.
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/13677
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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