TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM

TELEVISION AUDIENCE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAM

Television Audience Measurement is a popular field of study in the world but quite new for the Vietnam. The objective of the research is introduce a new and effective approach to the study of television audience to help advertiser/media agency/broadcaster understand the audience characteristics, hab...

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書目詳細資料
主要作者:	Nguyen, Van Hung
其他作者:	Nguyen, Thi Hong Hanh
格式:	Theses and Dissertations
語言:	English
出版:	Khoa Quốc tế, ĐHQGHN 2019
主題:	Television Audience Measurement Vietnam Advertising
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/67912
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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