A Marketing research study on the application of marketing research data in the conceptualization of marketing communications strategies for soft drink
Never before has the demand for creativity and imagination has been so keen as it is today for those who want to reach the youth (McCann-Erickson, 1993). Like any other business organization which is targeting the youth, Coca-Cola Company is also facing this situation. Coca-Cola Company has within i...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1996
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16738 |
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| Institution: | De La Salle University |
| Language: | English |