A marketing plan for McCafe Philippines
Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers. This paper examines the positive way in which McDonalds is responding to changing customer habits and increase...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2004
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/17619 |
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| Institution: | De La Salle University |
| Language: | English |