An integrated marketing communications campaign for the womens cancers screening package of St. Lukes Medical Center

• Main Author: Ang, Walter
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Cancer > Diagnosis > Equipment and supplies > Marketing; Communication in marketing; St Lukes Medical Center > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4410
• Institution: De La Salle University

St. Lukes Medical Center (SLMC) has recently developed the In the Pink of Health Womens Cancers Screening Package. This package is a breast-and gynecologic-cancer screening package that consists of expert-recommended screening tests to detect pre-cancer or early-stage of the breast, cervix and ovari...