Revitalizing the drink of life: Re-launching Lipa Fresh Buko Juice: An integrated marketing communications campaign

• Main Author: Lim, Bernice Aimee C.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Coconut water > Marketing; Advertising > Beverages; Communication in marketing; Lipa Fresh Buko Juice > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4411
• Institution: De La Salle University

Change is inevitable in as much as it is never ceasing. As human knowledge expands and gains further awareness as well as understanding of his entire being and that of the world around him, his behavior and attitudes would eventually evolve. And consequently, his demands develop into a more complex...