An integrated marketing communications campaign for the Philippine Academy of Management

• Main Author: Mangampat, Gosh Cedric
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Congresses and conventions; Advertising—Congresses and conventions; Philippine Academy of Management > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/30; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1033&context=etdm_market
• Institution: De La Salle University

The purpose of this study is to identify the factors that affect the intention of graduate students, scholars, and members of the academe to participate in research conferences and their insights on their perception of journals and conferences. In order to get a better understanding of this study, a...