Development of a conceptual model of product emotion in the pre-purchase context

A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested...

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Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
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Published: Animo Repository 2005
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9231
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Institution: De La Salle University
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spelling oai:animorepository.dlsu.edu.ph:faculty_research-109242023-05-10T23:15:11Z Development of a conceptual model of product emotion in the pre-purchase context Seva, Rosemary R. Duh, Henry Been Lirn Helander, Martin G. A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested in the distinctive, integrative and interactive features of a product. A survey was conducted to determine the criteria used by consumers when buying clothes, watches, and electronic products. A total of 34 criteria were identified in the process. These 34 criteria were personality, aesthetics, design/fitting, function, brand, durability, quality features, material and expected life. Affect is the pre-purchase context was determined by conducting a field survey where consumers, were asked about the emotions they experienced before purchasing. Pre-purchase affect is dominated by positive feelings. Only 5 emotions can be classified as negative while the rest indicate cheerfulness, enthusiasm and hopefullness. The result of the multidimensional scaling showed that pre-purchase affect has several dimensions. 2005-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/9231 Faculty Research Work Animo Repository Consumer behavior Consumers—Attitudes Consumers' preferences Marketing Operations Research, Systems Engineering and Industrial Engineering
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Consumer behavior
Consumers—Attitudes
Consumers' preferences
Marketing
Operations Research, Systems Engineering and Industrial Engineering
spellingShingle Consumer behavior
Consumers—Attitudes
Consumers' preferences
Marketing
Operations Research, Systems Engineering and Industrial Engineering
Seva, Rosemary R.
Duh, Henry Been Lirn
Helander, Martin G.
Development of a conceptual model of product emotion in the pre-purchase context
description A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested in the distinctive, integrative and interactive features of a product. A survey was conducted to determine the criteria used by consumers when buying clothes, watches, and electronic products. A total of 34 criteria were identified in the process. These 34 criteria were personality, aesthetics, design/fitting, function, brand, durability, quality features, material and expected life. Affect is the pre-purchase context was determined by conducting a field survey where consumers, were asked about the emotions they experienced before purchasing. Pre-purchase affect is dominated by positive feelings. Only 5 emotions can be classified as negative while the rest indicate cheerfulness, enthusiasm and hopefullness. The result of the multidimensional scaling showed that pre-purchase affect has several dimensions.
format text
author Seva, Rosemary R.
Duh, Henry Been Lirn
Helander, Martin G.
author_facet Seva, Rosemary R.
Duh, Henry Been Lirn
Helander, Martin G.
author_sort Seva, Rosemary R.
title Development of a conceptual model of product emotion in the pre-purchase context
title_short Development of a conceptual model of product emotion in the pre-purchase context
title_full Development of a conceptual model of product emotion in the pre-purchase context
title_fullStr Development of a conceptual model of product emotion in the pre-purchase context
title_full_unstemmed Development of a conceptual model of product emotion in the pre-purchase context
title_sort development of a conceptual model of product emotion in the pre-purchase context
publisher Animo Repository
publishDate 2005
url https://animorepository.dlsu.edu.ph/faculty_research/9231
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