Development of a conceptual model of product emotion in the pre-purchase context
A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested...
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Main Authors: | Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G. |
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Format: | text |
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Animo Repository
2005
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Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/9231 |
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Institution: | De La Salle University |
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