Development of a conceptual model of product emotion in the pre-purchase context

• Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
• Format: text
• Published: Animo Repository 2005
• Subjects: Consumer behavior; Consumers—Attitudes; Consumers' preferences; Marketing; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9231
• Institution: De La Salle University

A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested...