Development of a conceptual model of product emotion in the pre-purchase context

A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested...

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Bibliographic Details
Main Authors: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
Format: text
Published: Animo Repository 2005
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9231
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Institution: De La Salle University
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