Development of a conceptual model of product emotion in the pre-purchase context

• المؤلفون الرئيسيون: Seva, Rosemary R., Duh, Henry Been Lirn, Helander, Martin G.
• التنسيق: text
• منشور في: Animo Repository 2005
• الموضوعات: Consumer behavior; Consumers—Attitudes; Consumers' preferences; Marketing; Operations Research, Systems Engineering and Industrial Engineering
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/9231

A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumer-generated criteria. The process starts when a consumer becomes interested...