Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
Sachets have for several decades now, been marketed by firms as a strategy to increase trials and market penetration especially in the economically underprivileged societies of the emerging markets. Very often the existence of an economic underclass is assumed to be a necessary prerequisite for the...
محفوظ في:
المؤلفون الرئيسيون: | Singh, Ramendra, Ang, Rodolfo P, Sy-Changco, Joseph A |
---|---|
التنسيق: | text |
منشور في: |
Archīum Ateneo
2009
|
الموضوعات: | |
الوصول للمادة أونلاين: | https://archium.ateneo.edu/gsb-pubs/5 https://www.ingentaconnect.com/content/westburn/tmr/2009/00000009/00000001/art00002 |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
An Exploratory Study of the Sachet Marketing Strategy: Insights That Can Be Drawn From the Philippine Experience
بواسطة: Ang, Rodolfo P
منشور في: (2009) -
The phenomenon of sachet marketing: Lessons to be learned from the Philippines
بواسطة: Ang, Rodolfo P, وآخرون
منشور في: (2007) -
When "more" seems like less: Differential price framing increases the choice share of higher-priced options
بواسطة: ALLARD, Thomas, وآخرون
منشور في: (2019) -
MARKETING OF LONDON PROPERTIES
بواسطة: LIM SIOW LI
منشور في: (2020) -
MARKETING OF LONDON PROPERTIES
بواسطة: LIM SIOW LI
منشور في: (2019)