Buying less, more often: an evaluation of sachet marketing strategy in an emerging market
Sachets have for several decades now, been marketed by firms as a strategy to increase trials and market penetration especially in the economically underprivileged societies of the emerging markets. Very often the existence of an economic underclass is assumed to be a necessary prerequisite for the...
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| 格式: | text |
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Archīum Ateneo
2009
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| 在線閱讀: | https://archium.ateneo.edu/gsb-pubs/5 https://www.ingentaconnect.com/content/westburn/tmr/2009/00000009/00000001/art00002 |
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| 機構: | Ateneo De Manila University |