Philippines: Overlooked by Soft Power and Media Mix

• المؤلفون الرئيسيون: Fondevilla, Herb L, Cheng Chua, Karl Ian Uy
• التنسيق: text
• منشور في: Archīum Ateneo 2021
• الموضوعات: Communication Technology and New Media; International and Intercultural Communication; Japanese Studies; South and Southeast Asian Languages and Societies; Television
• الوصول للمادة أونلاين: https://archium.ateneo.edu/japanese-studies-program-faculty/4; https://www.routledge.com/Japanese-Animation-in-Asia-Transnational-Industry-Audiences-and-Success/Pellitteri-Heung-wah/p/book/9781138566460

Studies on the success of Japanese popular culture overseas, particularly anime and manga have often been linked to Japan's soft power or more recently, with Japanese industries’ media mix in cultural studies. However, in both cases, the emphasis is on Japan's active involvement in the pro...