Exploring Predictors of Purchase Intention toward Plant-based Meat

• Main Authors: Monares, Kristiana Ginelle D., Roque, Ken Sean D., Santos, Melissa A., So, Sofia Marianne S., Valentin, Catherine A., Valentin, Alvin Patrick M.
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: plant-based meat; perceived healthiness; self-perceived taste; environmental concern; product knowledge; meat attachment
• Online Access: https://archium.ateneo.edu/jmgs/vol12/iss2/4; https://archium.ateneo.edu/context/jmgs/article/1244/viewcontent/IN_20PRESS_20__20JMGS_2012.2_202024_20__20Monares_20et_20al._20__20Exploring_20Predictors_20of_20Purchase_20Intention_20towards_20Plant_based_20Meat.pdf
• Institution: Ateneo De Manila University

Plant-based meat (PBM) presents itself as a sustainable alternative to meat production systems that have adversely impacted consumers’ health and the environment at large. In the Philippine context, however, there are only a few PBM manufacturers to date even though production has been emerging with...